KFC Brilliantly Trolls The Internet With This Cauliflower And Kale Clean-Eating Burger

When you're out in the world and hunger strikes, how often do you indulge in fast food when you know full well you shouldn't? I know I do it. For one thing, there just don't seem to be many great healthy options. For another, there's just nothing like a juicy hamburger sometimes. I definitely feel guilty when I order it, but by they time I'm halfway through the burger, I'm not thinking about calories or fat content anymore. If you don't think KFC knows the internal struggle we all feel at the counter, just check out their brilliant marketing campaign for a "Clean-Eating Burger." 

Did KFC really just introduce a cauliflower and kale Clean-Eating Burger?

Come on, this is KFC. They sell fried chicken by the bucket. Their so-called coleslaw is a sloppy, radiation-green mess, and they gave the world the "Chizza" and the Double Down. Do we really think they'd abandon the model that has made them successful for decades and start selling real vegetables? 

Well, of course not. It's all a big joke. But a surprising number of people were fooled and took to social media to express their outrage.

Just going by the product description, it sure doesn't sound like a winner, either: "Chia-Seeded Cauliflower Bun, Unsweetened Almond Yoghurt, Ice Cube Relish, Spiralised Chicken Breast, 100% British Kale." But as KFC's marketing geniuses trolled their fans, they also sent up clean-eating bloggers at the same time. 

The ad says that the Clean-Eating Burger was made in collaboration with Figgy Poppleton-Rice, a phony-baloney clean-eating blogger made up by KFC.

And, for the master stroke, they made up a full-on blog, Twitter, and Instagram for Figgy, where "she" posts strange, hilarious clean-eating recipes. Some of the highlights include broccoli and egg whites served on rice cakes, and a "hot dog" where a carrot serves as the wiener and a whole eggplant as the bun. Yum, right?

The message, of course, is that KFC wants you to see clean-eating as boring and/or disgusting compared to delicious, greasy fried chicken.

And, in truth, we should probably embrace the idea of a cauliflower and kale burger, even if not the actual execution, because vegetables are actually good for you. Regardless, you have to give KFC's marketers props for this one. They didn't even wait for April 1st, and it served them well.

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