Kendall Jenner And Gigi Hadid Make A LOT Of $$$ Per Instagram Post

Not only do these ladies make big bucks for their killer modeling careers, these women are raking it in with their Instagram posts too!

CR Fashion Book reports that Kendall Jenner, Gigi Hadid, and Cara Delevingne are pulling in around $300,000 per Instagram post. Say what?! Karlie Kloss, Behati Prinsloo, and Miranda Kerr make anywhere between $25,000 and $50,000 for uploading a product pic, which is also not too shabby. 

It has become a job in itself to create the perfect social media presence, and CR Fashion Book says that agencies now look at an aspiring model's followers to get an idea of the kind of person they are working with, and the potential for the model's future (read: the dolla dolla billz they can make).

Jenner has 65 million followers throughout her social media accounts, so it makes sense that people would pay her the big bucks to rep their stuff. 

Jenner, Delevingne, and Hadid are the three most popular models on social media and are "currently valued between $125,000 and $300,000 for a single post across their portfolio." 

Frank Spadafora "has created an algorithm that uses 56 metrics—considering factors from post frequency to engagement rate to clickthrough—to help brands determine what a post from a model is worth." This helps agencies figure out how much each model is worth. 

Crazy, hey? 

The modeling game has totally changed in the last few years with the popularity of Instagram skyrocketing.

Katia Sherman, president & co-founder of Major models, thinks that "the social queens are just another [new] breed of models." 

Advertisement