Tuesday, March 15, 2016

11 Brands That Made The Most Amazing Comebacks Ever

SHARE
It always seems like there are new companies sprouting up and becoming the front-runner of their category. Take Netflix, for example. For a long time, Blockbuster used to be the place to go when you wanted movies, games, or any of that good stuff. All of a sudden, Netflix appeared and completely took the market over. They forced basically every brick and mortar video store to be closed because they couldn't compete. While Blockbuster hasn't made a comeback yet, many companies that we currently know as being prominent in their industry have actually suffered huge pitfalls, only to come back stronger than ever. Here are 11 companies that made some pretty amazing comebacks.

Do you know any other companies that have made awesome comebacks? COMMENT with any that weren't included!

1. Lego

That's right, Lego once fell from its lofty tower. From 2002 to 2004, Lego suffered a 40% drop in sales, due largely to electronic toys becoming the standard. When the recession hit, Lego cut 1,000 employees, reduced their production amounts, and quickly climbed back to the top. They're currently the fourth largest toy manufacturer in the world.

2. Ally Bank

While this name may not sound familiar, this organization was pretty significant, serving as the financial end of General Motors. Essentially, they gave credit to purchasers of GM vehicles and, when GM crashed, they did too. They were bailed out with a whopping $17 billion by the U.S. Treasury and have since come back to become extremely profitable, earning double what analysts had expected at a market capitalization of $11 billion. They are now known as Ally Financial.

3. Marvel Entertainment

Yup, the comic company that we all know and love for superheroes such as Spiderman and Captain America filed for bankruptcy in 1996. That was when Marvel was still dedicated to its comics and wasn't making movies. Since then, the company is worth billions upon billions of dollars, all thanks to its huge success in the movie industry.

4. Old Spice

While this may be hard to believe, Old Spice crashed and burned during the '90s. It turns out that they were geared a little more to the older crowds, but in 2010, their new slew of advertising campaigns (you know, those awesome videos they have now) shot them straight back to the top. In June 2010, their month-over-month sales had increased by 107%.

5. Apple

That beloved company that makes MacBooks, iPods, and all of those other i-branded devices? Yeah, they actually had a super bumpy road before reaching such popularity. In 1990, the company began going downhill until Microsoft gave them a $150 million investment. The company stayed afloat until they eventually launched the iMac and iPod, eventually coming out with the iPhone and shooting them to the top.

6. Nintendo

That's right, even the creators of Mario have had to make an awesome comeback. The N64 did really well, but paled in comparison to Sony's Playstation. The Gamecube flopped, being surpassed by the Xbox in sales while the Playstation 2 absolutely obliterated both. Their big return came with the release of the Nintendo Wii, finally allowing them to earn a large portion of the market back.

7. Volkswagen

Volkswagen's beginnings in the U.S. were extremely rough. They sold products beginning in 1949 but weren't noticed until the '70s. A bunch of poor decisions led to the decline of sales until they launched the new Beetle. Upon launching the Beetle, the company's sales skyrocketed. In 2010, Volkswagen sold more than 250,000 vehicles in the U.S., up from the measly 49,000 in 1992.

8. Six Flags

One of the most prominent amusement park companies, Six Flags has had its share of distress. In 2009, Six Flags was forced to declare bankruptcy, stating it was unable to pay back its $2.5 billion debt. In 2010, after some serious restructuring, the company has been soaring, just like how its customers soar on the rides.

9. IBM

Once a computer Goliath, IBM began its decline in the early '90s. Other computer companies were offering similar PCs for less, so IBM could no longer compete. When Louis Gerstner, the former Nabisco CEO, joined as the company's new CEO, he divided IBM into separate businesses, allowing it to flourish once more. IBM's specialty is now in building computer networks for businesses.

10. Napster

If you were on the internet in the '90s and early 2000s, you definitely know what Napster is. They basically started the whole music streaming business before being shut down by a lawsuit in 2001. Napster has been floating around since then, but Rhapsody acquired them in 2011. Rhapsody is now changing its name to Napster, marking the return of a legend.

11. Lacoste

Lacoste began as the standard for popped-collar polos but began to fade in the '90s. In order to make a massive comeback, Lacoste stopped selling its clothes in stores like Walmart and hired a new creative director to reboot the brand. This led to Lacoste's massive success and is what led it to become as big as it currently is.

Do you know any companies that didn't make the list? Make sure to COMMENT and let us know their story!

SHARE

Author: verified_user

0 comments: